Vidya Rao is a freelance writer and multimedia content creator with more than a decade of experience specializing in wellness, food and small business journalism. She's passionate about amplifying underrepresented voices.
Vidya contributes to a variety of publications, having written for Square, Rally Health, EatingWell, TODAY and more. She was previously the global editorial lead for Uber Eats, where she created a powerful video series about immigrant chefs on the platform. Prior to that, she was the senior editor for the TODAY Show. She started her career as a general news and lifestyle reporter and has interviewed legends like Maya Angelou and covered the 2014 Olympics from Sochi, Russia. She is a graduate of the Columbia School of Journalism.
A new series by CNN looks at the physical and emotional harms caused by the multibillion-dollar skin lightening industry