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Deb Gordon

Deborah D. Gordon has spent her career trying to level the playing field for healthcare consumers. She is co-founder of Umbra Health Advocacy, a marketplace for patient advocacy services, and co-director of the Alliance of Professional Health Advocates, the premiere membership organization for independent advocates. She is the author of "The Health Care Consumer's Manifesto: How to Get the Most for Your Money," based on consumer research she conducted as a senior fellow in the Harvard Kennedy School's Mossavar-Rahmani Center for Business and Government. Deb previously spent more than two decades in healthcare leadership roles, including chief marketing officer for a Massachusetts health plan and CEO of a health technology company. Deb is an Aspen Institute Health Innovators Fellow, an Eisenhower Fellow and a Boston Business Journal 40-under-40 honoree. Her contributions have appeared in JAMA Network Open, the Harvard Business Review blog, USA Today, RealClear Politics, The Hill and Managed Care Magazine. She earned a BA in bioethics from Brown University and an MBA with distinction from Harvard Business School.

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How to Get Prior Authorization for Your Patients

How to Get Prior Authorization for Your Patients

92% of doctors report that prior authorizations cause delays in patient care

Created With Support

  1. Check insurance eligibility before providing services. Be sure you know which insurance your patient has on the date of service.

  1. Know the rules. Check the prior authorization rules for your patient’s insurance plan before providing services or prescribing medications.

  1. Follow the rules. Submit insurance forms and documentation to support your request and demonstrate its medical necessity. For prescriptions, document any medications the patient has already tried and failed or medical reasons why the patient cannot take a first-line medication.

92% of doctors report that prior authorizations cause delays in patient care.

How to Streamline the Prior Authorization Process 

  1. Standardize documentation. Set up standard processes for documenting medical necessity in your medical records. Record information concisely and completely so it’s ready for prior authorization requests.

  1. Follow up proactively. Check the status of your request. Set reminders in your administrative or clinical systems to prevent requests from slipping through the cracks.

  1. Be prepared to appeal. If the insurance company denies the request, submit an appeal to explain why you disagree. Provide additional clinical information to show why your patient needs the care you’re requesting.  

88% of doctors say prior authorization requirements have increased burdens on their practice

Source: American Medical Association. “Tips to help physicians reduce the prior authorization burden in their practice.” 

This resource was created with support from AbbVie.


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