New Survey Shows Many Women Are Still Not Aware of the Major Risk Factors for Heart Disease
Red Bank, NJ - In an effort to provide women with information to get heart-healthy and combat heart disease, the number one killer of women, the National Women's Health Resource Center (NWHRC), REDBOOK magazine and Bed Bath & Beyond today launched the Heart & Home campaign.
During the month of February—Heart Health Awareness Month—consumers can access important heart health information and advice, lifestyle tips and recipes. They'll also have the opportunity to take advantage of a special REDBOOK subscription offer, and enter the "Heart & Home Sweepstakes" for a chance to win a $1,000 Bed Bath & Beyond shopping spree and a weeklong spa trip for two to Rancho La Puerta in Tecate, Mexico. Consumers can find all of the campaign's components and enter the Sweepstakes only online at www.bedbathandbeyond.com. The campaign will be promoted in Bed Bath & Beyond stores nationwide.
Consumers can subscribe for one year (12 issues) of REDBOOK for $15.97 and REDBOOK will send them a $10 Bed Bath & Beyond gift card, plus REDBOOK will donate $2 to NWHRC to help keep women healthy and informed. Consumers can subscribe online at www.bedbathandbeyond.com. A mail-in subscription offer will also be available in all Bed Bath & Beyond stores.
"We know women are the health gatekeepers for their households," stated Elizabeth Battaglino Cahill, RN, executive vice president of NWHRC. "We need to take every opportunity to educate women on easy ways to keep themselves and their loved ones heart healthy. The first place to start tackling the national heart disease epidemic is under your own roof."
As part of the Heart & Home campaign, NWHRC has created a Heart Health Guide which will reside on the Bed Bath & Beyond Web site, www.bedbathandbeyond.com. This online guide will provide visitors with lifestyle tips, and general heart health information.
"Nothing is more important to us than our customers," stated Bari Fagin, director of public relations for Bed Bath & Beyond. "Bed Bath & Beyond's participation in this campaign allows us to remind women that healthy living and heart health begins at home."
Heart Health Awareness
Heart disease is the leading cause of death in men and women in America. Yet, many women continue to underestimate their risk of developing heart disease and do not recognize the warning signs until their health—and their lives—are in jeopardy.
A new survey, conducted by REDBOOK and the NWHRC, found that while the majority of women (81 percent) named heart disease as the most deadly health condition, women are not aware of the major factors that heighten their risk. Key findings include:
Nearly 60 percent of respondents get less than the recommended three hours of weekly aerobic exercise and one in five do not work out at all.
Forty-three percent did not know that upper abdominal discomfort is a sign of a heart attack in women.
Twenty-five percent of women did not know that sugary foods are a heart health hazard and one quarter believed depression has no bearing on heart health. Related stress from depression can damage blood vessels.
Over 60 percent were not aware of a link between heart disease and preeclampsia during pregnancy. Similarly, 41 percent did not know that having gestational diabetes during pregnancy increases heart risk.
"These results clearly show that women need more information on the risk factors for heart disease," stated Stacy Morrison, editor-in-chief of REDBOOK. "Our Heart & Home campaign with NWHRC and Bed Bath & Beyond will provide women with easy ways to incorporate heart-healthy living into their daily routines."
The online survey of nearly 1,000 women is featured in the February issue of REDBOOK, currently on newsstands. The article, "How Healthy is Your Heart," provides women with lifestyle and nutrition tips to lower their risk of heart disease.
For more information on the Heart & Home campaign or to visit the online Heart Health Guide, please log on to www.bedbathandbeyond.com. For additional heart health information, go to the NWHRC Web site, fmxhosting.com/drupal635.# # # #
The National Women's Health Resource Center (NWHRC) is the leading independent health information source for women. The non-profit organization develops and distributes up-to-date and objective women's health information based on the latest advances in medical research and practice. NWHRC believes all women should have access to the most trusted and reliable health information. Informed women are healthier women.
REDBOOK magazine is the total-life guide for every woman blazing her own path through adulthood and taking on new roles -- wife, mom, homeowner -- without letting go of the unique woman she's worked so hard to become. REDBOOK is published by Hearst Magazines a unit of Hearst Corporation (www.hearst.com) and one of the world's largest publishers of monthly magazines, with a total of 19 U.S. titles and nearly 200 international editions. Hearst reaches more adults than any other publisher of monthly magazines (73.4 million according to MRI, fall 2006). The company also publishes 20 magazines in the United Kingdom through its wholly owned subsidiary, The National Magazine Company Limited.
Bed Bath & Beyond Inc. and subsidiaries (the "Company") is a nationwide chain of retail stores, operating under the names Bed Bath & Beyond, Christmas Tree Shops and Harmon. The Company sells a wide assortment of merchandise principally including domestics merchandise and home furnishings as well as food, giftware and health and beauty care items. At the end of its third quarter (November 25, 2006) the Company operated a total of 868 stores including 795 Bed Bath & Beyond stores in 47 states, the District of Columbia and Puerto Rico, 35 Christmas Tree Shops stores in 8 states, and 38 Harmon stores in 3 states. Shares of Bed Bath & Beyond Inc. are traded on NASDAQ under the symbol "BBBY" and are included in the Standard and Poor's 500 and Global 1200 Indices and the NASDAQ-100 Index. The Company is counted among the Fortune 500 and the Forbes 2000.
Contact: Amber McCracken