Alliance Aims to Introduce Influential Moms to Top Health and Wellness Information and Insights
Red Bank, NJ – HealthyWomen, the nation’s leading independent health information source for women, and Mom Central Consulting today announced an alliance to better educate women about their health and the health of their families. HealthyWomen has been providing in-depth information through online and print publications for more than 20 years on a wide variety of disease, prevention and wellness issues while Mom Central Consulting creates relationships between influential moms and leading brands utilizing online and off-line Mom influencers and social media, serving as a strategic consultant guiding brand choice for over a decade.
"HealthyWomen is excited about this collaboration," said Elizabeth Battaglino Cahill, RN, executive director of HealthyWomen, "because a modern mom juggles many more tasks in today's fast paced world than in the generations that came before us. We believe Mom Central Consulting helps Moms connect with brands as she assesses her choices and researches solutions for herself and her family including their health and wellbeing."
Mom Central Consulting offers consulting expertise to brands to deliver messaging to Moms from brand and health experts, working with influential moms and activating their voice through social media, house parties, and viral marketing. Recent topics might range from the latest news from the American Academy of Pediatrics to advice on real life dilemmas like how to handle parental conflicts at school.
"Because we lead social media campaigns in a broad set of brand and product categories, we know that one of Mom's main focuses is the health and wellness of herself and her family. We are thrilled to combine our expertise with HealthyWomen’s resources to construct health-focused campaigns for our network of Mom Influencers," said Stacy DeBroff, CEO and Founder of Mom Central Consulting. "Through this partnership we intend to offer credible, independent health information that HealthyWomen can provide to our family-focused audiences."
HealthyWomen (HW) is the nation's leading independent health information source for women. For more than 20 years, women have been coming to the HW for answers to their most pressing and personal health care questions. HW provides health information through a wide array of online content and print publications that are original, objective and reviewed and approved by medical experts. Its website, www.HealthyWomen.org®, was recognized by ForbesWoman as one of the "Top 100 Websites for Women" and was named the top women’s health website by Dr. Mehmet Oz in O, The Oprah Magazine and by Good Housekeeping magazine. To learn more, visit www.HealthyWomen.org.
About Mom Central Consulting
Mom Central Consulting builds strong, passionate, enduring relationships connecting influential Moms and brands that inspire action and create powerful results. Mom Central Consulting has partnered with over 200 of the world's leading brands and their agencies to build powerful brand relationships with Moms, using social media and off-line influence. MCC specializes in launching passionate advocates to tell a brands' story: to increase brand awareness, ignite brand enthusiasts, raise positive brand sentiment, answer brand detractors, generate trial and drive to retail.
With deep category experience, MCC conducts hundreds of social media campaigns for national brands in multiple industries spanning consumer products, food and beverage, household goods and appliances, retail, health and beauty, technology, travel, children's entertainment, Hollywood entertainment, online sites, financial services, banks, babies and children to cause-marketing. For more, please visit www.momcentralconsulting.com.