HealthyWomen Becomes Showcase Sponsor for Women's Health and Wellness Conference


Third Annual Conference Highlights the Important Role Women Play as Health Care Decision Makers


Red Bank, NJ – HealthyWomen, the nation’s leading nonprofit health information resource for women, will lend its support as a Showcase Sponsor for the third annual Marketing Health & Wellness to Women Conference (M2W®-HW™). The conference, to be held April 26, at the Hard Rock Hotel in Chicago, will bring together leading experts from across the United States to discuss how to engage and energize women about health and wellness space.

M2W-HW, a one-day conference designed for women’s health and wellness marketers, blends information sharing on the latest research and case studies with interactive workshops and how-to sessions. With a diverse array of communication channels available to reach women in 2012, the content will run the gamut from traditional print and packaging to the latest in digital and mobile media.

"As a trusted and honest health resource for millions of women, we have witnessed how the Web has changed how women seek out and use health information," said Beth Battaglino Cahill, RN, executive director of HealthyWomen. "HealthyWomen is proud to be a sponsor of this year's Marketing Health & Wellness to Women Conference as we firmly believe in the pivotal role a woman plays as the gatekeeper and decision maker for her and her family's health and well-being."

This year M2W-HW is surrounded by a weeklong series of activities marketing to women with the advent of Women Mean Business!™ Week (www.womenmeanbusinessweek.com). In addition to M2W-HW, the week includes a Global Kickoff Luncheon, two pre-conference sessions, Global Brand Panel and Global Agency Panel, plus the eighth annual Marketing to Women Conference (M2W®).

About HealthyWomen
HealthyWomen (HW) is the nation's leading nonprofit health information source for women. For more than 20 years, women have been coming to HW for answers to their most pressing and personal health care questions. HW provides health information through a wide array of online content and print publications that are original, objective and reviewed and approved by medical experts. Its website, www.HealthyWomen.org®, was recognized by ForbesWoman as one of the "Top 100 Websites for Women" in 2010 and 2011 and was named the top women's health website by Dr. Mehmet Oz in O, The Oprah Magazine. To learn more, visit www.HealthyWomen.org.

About Marketing to Women
The 3rd M2W®HW™ – The Marketing Health & Wellness To Women Conference takes place Thursday April 26, Hard Rock Hotel, Chicago. It is the nation's premier conference on marketing health and wellness to women, and is sponsored by: Global Sponsor: Chicago Sister Cities International; Associate Sponsors: Ketchum, Yahoo!, Vibrant Nation, Digitas Health, Campbell Ewald, Redbean Society, Brogan & Partners, Nemours Center for Children's Health Media/KidsHealth; Showcase Sponsors: BlogHer, Women’s Health Foundation, eHealthcare Solutions, Carolina Pad, HealthyWomen; Affiliate Sponsors: American Cancer Society, WomenHeart, American Heart Association, CMPI, Bcureful, Look Good… Feel Better; Video Content Resource: Snippies. This Year, M2W®HW™ Proudly Supports: Habitat for Humanity.

M2W®HW™ is the second major component of Women Mean Business!™ Week. The week is an executive education effort anchored by the 3rd M2W®HW™ and the 8th Annual M2W®- The Marketing to Women Conference. It is designed to inform business leaders about the global economic and cultural impact of women. In addition to the two conferences, the week's activities include the Global Kickoff Luncheon, Global Brand and Global Agency pre-conference sessions.

For complete information visit: www.m2w-hw.com or call 860.724.2649 x13. M2W®, M2W®HW™ and Women Mean Business!™ Week are produced by PME® Enterprises LLC, 912 Silas Deane Highway, Suite 101, Wethersfield, CT 06109.

Contact:
Erin Graves, HealthyWomen
egraves@healthywomen.org
732-978-4947

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