Elizabeth Battaglino, RN
Chief Executive Officer
Elizabeth Battaglino, RN, brings a unique combination of sharp business expertise and, as a practicing registered nurse, medical knowledge to her role as CEO of HealthyWomen, a non-profit organization providing women with in-depth, objective, medically-approved information on a broad range of women's health issues.
Beth has worked in the health care industry for nearly 20 years, helping to define and drive public education programs on a broad range of women's health issues. These programs have run the gamut from heart health and cancers to migraines and oral hygiene. Her management and marketing expertise is particularly critical as HealthyWomen moves to expand its outreach to millions of women across the country through updated technology, wider program distribution and new public education and awareness efforts.
Beth is responsible for setting the strategic direction of HealthyWomen and building alliances with corporations, health care professionals and consumer groups. She also serves as the organization's chief spokesperson, regularly speaking at corporate, non-profit, community and media events.
In addition to her nursing degree, Beth holds degrees in political science, business and public administration from Marymount University and the University of Oklahoma.
Director of Business Development and Client Strategy
Michelle Sawatka-Fernandez, is the new Director of Business Development and Client Strategy for HealthyWomen.org. Michelle brings more than 20 years' experience in the communications industry working with client- and agency-side companies in the corporate and non-profit sectors. She has conceived and built many reputation-enhancing campaigns that have focused on health and wellness for startups and industry giants. In her new role, Michelle brings her integrated marketing campaign perspective and communications experience to guide clients on the best way to reach female and professional audiences. Michelle believes that well-researched and insights-based campaigns can result in great content and campaigns for influencing target audiences. Outside the office, Michelle is involved in healthy cooking, memory keeping, cycling, yoga and enjoys raising her young family in New York’s Carroll Gardens neighborhood.
Director of Communications and New Media
Erin Graves is a seasoned communications professional with nearly a decade of healthcare PR experience in developing and implementing integrated communications programs, from media and advocacy relations to event planning and online/social media campaigns. Erin brings her expertise in translating technical science into consumer-friendly prose to HealthyWomen as the director of communications and new media.
Before joining HealthyWomen, Erin worked at TogoRun, a boutique healthcare PR agency, providing strategic counsel and account management support for a diverse array of pharmaceutical companies, including Bayer HealthCare, Bristol-Myers Squibb, Merck (formerly Schering-Plough) and Eli Lilly and Company. An experienced and trusted counselor, she has worked on product approvals/launches, data publication and issues management in a variety of therapeutic categories, including: oncology, HIV/AIDS, hepatitis, cardiovascular, respiratory and women's health.
Erin holds a Bachelor of Arts degree in communication from the University of Colorado at Boulder and a master's degree in communication from Boston University.
Director of Digital Properties
Sally Jones is an experienced digital strategist with more than 15 years experience running websites for major media companies including Disney, Hearst, Time Inc., and Meredith as well as start-ups including The Knot and iVillage. Sally currently serves as Director of Digital Properties at HealthyWomen. A seasoned leader of large cross-functional teams, she oversees operations and technology, editorial and product development, community and social media, and audience development. In addition she brokers licensing agreements, digital partnerships, and handles vendor relationships.
A graduate of Columbia University, where she majored in writing and American literature, Sally began her career in magazines as a writer and editor. Her articles have appeared in Parenting, Heart & Soul, and Modern Bride, among others. She blogs regularly for our site and for Yahoo Shine, and her own blog Renov8or, where she documents her hobby renovating homes, including her apartment in Brooklyn and a summer cottage in Greenport on Long Island’s North Fork.
Renovating a home, she likes to note, is not unlike relaunching a website. It’s all about good requirements gathering, teamwork, and collaboration.
Marcia Mangum Cronin
Marcia Mangum Cronin brings three decades of varied editing experience to her managing editor role at HealthyWomen. She is first and foremost a professional wordsmith, always trying to ensure accuracy and clarity of content through good writing. Before joining HealthyWomen in 2005, Marcia had worked for many years as a writer, copy editor and supervising editor at newspapers (including the Los Angeles Times) and magazines. Marcia has a journalism degree from the University of North Carolina–Chapel Hill and completed some business courses at Old Dominion University. She lives with her husband and two teenaged daughters in Norfolk, Virginia.
Brenda Dargan is a veteran web producer and social media strategist with a successful track record building and managing the online reputations of leading brands such as Martha Stewart Living Omnimedia, InStyle, iVillage and Better Homes and Gardens. As HealthyWomen.org's Executive Producer, Brenda manages the flow of content from concept to production. Brenda also oversees HealthyWomen's vibrant online community and social media presence.
Brenda enjoys keeping up with technology trends and test-driving new networks, apps and platforms and evaluating their worth in the ever-changing social landscape. Offline, Brenda enjoys vegetarian cooking, cardio kickboxing, photography and exploring her beloved borough of Brooklyn, NY.
Julie Leff Buchanan
Julie Leff Buchanan has been a member of the HealthyWomen staff for over three years. As web producer, she brings her Web design, coding and imaging skills to manage the technical aspects of HealthyWomen.org. Prior to joining HealthyWomen, she worked in the Web department at the Foundation Center and HarperCollins Publishers. She received her bachelor's degree in information systems management, with a specialization in Web design, from The College of New Jersey.
As consumer outreach coordinator for HealthyWomen, Kerri Agnello is the first person to greet HealthyWomen constituents who call or come by our office. With a positive attitude and a wealth of knowledge about HealthyWomen resources, Kerri makes sure our constituents find information to answer their health care questions. She also provides support to the entire HealthyWomen team on various research, marketing and web-based projects. Before heading to HealthyWomen, the Rutgers University graduate worked in industrial marketing and market research. She currently resides in NJ with her husband and two children.