Audience
87% Consumers
13% Health care professionals

Consumer Age
10% 25-34
18% 35-44
33% 45-54
32% 55-69

Education
23% Advanced degree
36% College grad
40% High school and some college

Single/Married
28% Single
72% Married or in committed relationship

Health Care Provider Specialties
70% Nurse
10% Nurse Practitioner
17% Specialist