HealthyWomen Interim Vice President, Digital Strategy
Hailey graduated from the University of California, Santa Cruz, in 2008 and for the last 10 years has worked for political campaigns and progressive causes. Snow worked for the Young Democrats of America from 2008-2010, mobilizing young voters and leading issue advocacy campaigns; from 2010-2011, she worked for Vice President Al Gore's clean energy and climate organization on messaging to various constituencies around the climate and energy bill; and, from 2011-2018 was at the American Federation of Teachers, working as the digital communications director.
As a communications and marketing consultant, Hailey works for clients on education, labor, gun violence, student issues, wildlife conservation and more. Her experience includes utilizing and maintaining a variety of online tools and member management systems including: CRMs;, organizational websites and mircosites, social media outlets, SMS messaging programs, mobile applications and blogging platforms. Her client work includes creating and managing marketing materials and messaging, generating and managing content for websites, email campaigns, targeted actions, letter to the editor campaigns, online fundraising and social media. Additionally, her experience includes managing and training staff on new media tools and best practices, working with vendors, and managing a large and diverse team.
Hailey is a native Californian who cares deeply about social justice and loves cooking and dogs.