The Director of Marketing and Communications (DMC) role is to create innovative and smart solutions to help the HealthyWomen brand and the programs we create stand out in highly competitive markets. She/he will have the ability to design and direct a comprehensive plan that advances HealthyWomen's communications in a compelling, consistent and cohesive way; ensure the editorial and visual integrity of HealthyWomen corporate information to key audiences; and develop and lead strategic communications campaigns in support of funded program goals.
The DMC works closely with the Digital and Program teams on new program ideation, ensuring each program comes with well thought through plans and development of innovative outreach experiences. She/He will oversee the management of any media and partnership tactics included within the scope of program proposals or for other HealthyWomen initiatives and campaigns. The DMC also works with the Development team on ideating for creative/monetized tactics and elements to include within proposals specific to partnership engagement, media activities (both paid and earned) and leveraging experts through HealthyWomen. This role also contributes to all event planning and execution, from initial ideation and day-of on-site support to post-event follow-up.
The DMC will oversee and coordinate communications internally to the staff, Board of Directors (BOD), Corporate Advisory Council (CAC), Women's Health Advisory Council (WHAC), as well as to our external audiences, including industry, media, partner organizations, health care professional groups and other individuals and groups.
The DMC works closely with the CEO and other senior leadership on communications to the Board of Directors and Corporate Advisory Board, including providing support for telecoms and in-person meetings and presentations. This role includes working closely with senior leadership on message development for media interviews, external presentations and communications collateral, both internal and external.
The ideal candidate has extensive experience in health and wellness communications; has a strong background in digital platforms; is able to act swiftly while juggling various projects at once; is a problem-solver who is willing to test and find what works; and has the ability to manage a small creative team. This candidate will have excellent communication skills (both written and verbal) and is independent and able to work on a remote team.
Applications are processed on a rolling basis, and we will accept applications until the role is filled. We are, however, looking to fill this role ASAP, so you should apply as soon as you can.
HealthyWomen, the nation's leading independent health information source for women, is looking to hire its next Program Director with strong digital production and digital marketing experience to lead the development of strategic, "big-picture," impactful, creative and engaging content for all our programs--including branded educational campaigns, events, and scientific roundtables. This role will help HealthyWomen ensure our funded (sponsored) digital assets and content developed serves our audience of women 35+, engages women creatively, meets HealthyWomen's editorial standards, fulfills the program's objectives, and ensures HealthyWomen remains unique and competitive.
As Program Director, you will report to the Vice President of Product & Digital Strategy. You will be responsible for leading the ideation, development and implementation of customized wellness and health programs targeting women 35-64. Your day-to-day will consist of working closely with our funders (clients) to understand their goals and desired outcomes along with members from our development team. Based on these objectives, you will be responsible for working with the development team to create and present a customized, impactful Phase 1 program. These conversations should also help inform the design of Phase 2 programming. In the implementation phase, you will effectively manage a team of vendors (videographers, graphic designers, etc.), writers, and social media managers to: ensure content quality aligns with HealthyWomen's standards; ensure paid social media marketing tactics maintain our account health and drive results; measure outcomes of a program; and track ROI of a program to ensure the funder's satisfaction.
This role is cross-functional and includes working closely with HealthyWomen's development team to help ideate on content deliverables, and the HealthyWomen's Sr. Managing Editor to ensure consistency in standard and tone across the site. You will also work with key members of the Digital team to ensure the program is innovative and engaging when distributed on the site, across social media (for example, video, social media collaborations, partner engagement, paid social media marketing), and via e-mail e-newsletters. You will also engage HealthyWomen's technical advisors to ensure program content meets educational objectives, the client's needs, and informs our audience with actionable, relevant insights into their health.
Roles and responsibilities include:
Participation in brainstorming sessions with development and account management teams to answer high influx of RFPs; and on pitch calls to understand goals, objectives and needs of our clients (includes ability to create client-specific presentations).
Creating robust, creative digital program deliverables (big-picture ideation)
Setting content marketing strategy, paid social media marketing strategy, and outcome measurement as part of every program, with HealthyWomen's and client's needs in mind
Creating SOW for the digital program and costs for development
Managing freelance writers, video producers, graphic designers, SEM consultants and social media managers
Ensuring timely delivery of content
Tracking success of programs that can lead into Phase 2 programming conversations
Working cross-departmentally with the development and digital teams to strategically create omni-channel proposals
Managing the client's expectations, while ensuring we protect and managing the HW brand
Creating effective and engaging communication of those opportunities in writing and in person
Developing and managing paid social media marketing budgets
Creating and updating presentations, sell sheets, mailers, and other tools to support advertising and sales efforts
Operating with a superior level of client service in all client-facing communication
Preferred candidates have: 7-10 years of strong editorial experience, ideally with background in branded content in the health and wellness space from a magazine or digital publication; digital production experience (you understand how to engage an audience via digital platforms); digital marketing experience; understanding of how to responsibly present scientific research to a general audience; an interest in midlife women's health and wellness; ability to recruit and manage a remote team of writers and contractors.
This position is a part time position (32 hours/week), remote, and offers scheduling flexibility. Some in-person domestic travel to meetings and events is expected.
HealthyWomen is an equal opportunity employer. This means that we don't discriminate against people because of their race, ethnicity, sex, age, religion, national origin, marital status, pregnancy, personal appearance, veteran status, disability, sexual orientation, gender identity or expression, family responsibilities, matriculation, genetic information, or political affiliation.
Last Updated: July 1, 2020